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A Frame Work production · Auckland, New Zealand

A looping animation of one shape becoming a button, a loader, a web address, The Hairdresser’s homepage being laid out, a toggle, tabs, a video player, a slider, a chart, a command menu and a notification that the site was sent to the salon for review.

We build the framework. You build the future.

Frame Work is an Auckland-based creative agency helping businesses build stronger brands through modern websites, professional content and digital marketing.

Start a ProjectExplore Our Work

Web designContent creationDigital marketing

One shape, twelve states · made in code
Riding a motorbike down an empty road, long shadows stretching ahead

Your vision. Our framework.

Frame 03From Max’s travel reel, Indonesia, Oct 2026

SC. 03 Our story

Built from passion. Driven by ambition.

Frame Work was founded by two friends, Max Gustafson and Matthew Lyons, who share a passion for design, technology, content creation and business.

What started as experimenting with websites grew into years of hands-on experience, and then into an ambition to build something bigger.

Frame Work brings that together: website design, content production and digital marketing, with a camera and content crew, to help New Zealand businesses strengthen their brands and reach new audiences.

Read the full story

  1. Reel 01

    Around 2020

    Two friends, about thirteen, start experimenting with websites.

  2. Reel 02

    The years between

    Learning by doing: design, code, cameras, editing and running a business.

  3. Reel 03

    Today

    Frame Work: websites, content and marketing under one roof, with a camera and content crew.

SC. 04 The founders

Two founders. One frame.

Read their full stories
  • Max Gustafson talking to camera outdoors
    Frame 01From Max’s reel, 2026

    Co-Founder · Creative & Digital

    Max Gustafson

    Editing video on the family iMac at seven, later for gaming YouTubers, and growing a TikTok account to just under 55,000 followers. Building websites since about thirteen.

  • FRAME 02Portrait of Matthew to be shot

    Co-Founder · Web Development & Business

    Matthew Lyons

    Designing and building websites since about thirteen. Founded Precision Cleans and, with his business partner, grew it from a weekend operation into an established service business.

SC. 05 The crew

More than a digital agency. A creative team.

From website development to professional photography and video production, Frame Work brings the right creative skills together to help businesses build a stronger presence online.

  • Professional camera work
  • Behind-the-scenes filming
  • Business photography
  • Content production
  • Editing
  • Social media advertising content
  • Riding a motorbike down an empty road, long shadows stretching ahead
    Frame 01 · Camera workMax’s travel reel, Indonesia, Oct 2026
  • A village road in late afternoon light, a scooter parked by a wall
    Frame 02 · LocationMax’s travel reel, Indonesia, Oct 2026
  • The sun touching the horizon, waves rolling in below a headland
    Frame 03 · Golden hourMax’s travel reel, Indonesia, Oct 2026

  • FRAME 04Behind the scenes, to be shot

    Frame 04 · Behind the scenesComing soon
  • Two friends sitting on the cliff edge at sunset
    Frame 05 · StoryMax’s travel reel, Indonesia, Oct 2026

  • FRAME 06Business photography, to be shot

    Frame 06 · Business photographyComing soon
  • A selfie on a dry hilltop above a bay
    Frame 07 · Short-formMax’s travel reel, Indonesia, Oct 2026

  • FRAME 08Social ad content, to be shot

    Frame 08 · Social ad contentComing soon

SC. 06 Services

Everything your brand needs on screen.

Four kinds of work, one team. Pick one or bring us the whole picture. Brand & Creative is shaped to each business, so it starts with a custom proposal.

  1. 01

    Websites

    Digital experiences built around your business.

    • Website design
    • Website development
    • Website redesigns
    • Mobile-first websites
    • Booking systems
    • Basic SEO
    • Website hosting
    • Website maintenance
    Ask about Websites

  2. 02

    Content

    Professional visuals that make your brand stand out.

    • Professional photography
    • Professional videography
    • Promotional videos
    • Short-form content
    • Instagram Reels
    • TikTok videos
    • Product photography
    • Social media ad creatives
    Ask about Content

  3. 03

    Marketing

    Helping the right people discover your business.

    • Digital marketing
    • Social media management
    • Content strategy
    • Meta advertising
    • Facebook advertising
    • Instagram advertising
    • Lead generation
    • Marketing strategy
    Ask about Marketing

  4. 04

    Brand & Creative

    Building a consistent identity across every platform.

    By custom proposal

    • Brand direction
    • Creative strategy
    • Digital brand identity
    • Campaign content
    • Visual storytelling
    Request a proposal

SC. 07 The process

Small details. Joined-up thinking.

One clear direction, one consistent presence across every platform, and a straightforward process that keeps you in the picture.

  1. 01Discover

    First, your business.

    We listen to your goals, get to know your audience and work out what you actually need.

  2. 02Plan

    Find the direction.

    A focused plan for your website, content or campaign, so every choice has a purpose.

  3. 03Create

    Make it happen.

    We design, build, shoot and edit around your brand and the people you want to reach.

  4. 04Launch & grow

    Keep moving.

    Launch the work, track what matters and keep supporting what comes next.

SC. 08 Prices

Good things start with a clear plan.

  • Website design

    from$799

    A custom website designed and built around your business.

    Start a website

  • Website care

    from$99a month

    Hosting, updates, backups and support once you’re live.

    Look after my site

Prices in NZD. Content, marketing, brand work and larger builds are quoted to suit your brief. Final scope and price are confirmed in your quote.

SC. 09 End credits

Founded by
Max Gustafson & Matthew Lyons
Websites, content & marketing
Frame Work
With
Our camera & content crew
Made in
Auckland, New Zealand

Your project, next.

Tell us what you’re working on. Max or Matthew will read it and reply personally.

Websites from $799 · Auckland, New Zealand

What can we help with?

Goes straight to Max and Matthew. No mailing lists. Privacy